
Google Ads AI Max: What changed, what migrates in February 2027 and how to keep contro
Google Ads AI Max for Search is an optimization layer inside your existing Search campaigns. It matches ads to searches by intent and landing-page content, not just keywords. Google says Dynamic Search Ads (DSA) campaigns will be automatically upgraded to AI Max starting in February 2027, so test it side by side now and set guardrails before it switches on for you.





