1. What is Digital Marketing?

It’s the umbrella term for any marketing using electronic devices—covering both online channels (websites, search ads) and offline digital media (SMS, digital billboards).

2. What is Internet Marketing?

It’s the web-dependent subset of digital marketing that requires an active internet connection to work, such as SEO, PPC, content marketing and social media.

3. Where do they overlap? (Where they don't?)

They overlap on all web-based platforms (like email and online ads). The difference is that digital marketing also encompasses offline digital channels.

4. Which one your business actually needs, by stage/goal

Online-first brands and lean startups need internet marketing to capture active web searches. Businesses with physical stores or multi-channel enterprise goals need a full digital strategy.

5. How does Hyvikk approach both under one strategy?

By blending together the various channels (SEO/PPC) with broader digital touchpoints (SMS/automation) to build a unified, high-converting growth engine.

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